01 / Lifestyle commerce
Still Good
An editorial retail concept that connects a distinct visual identity with collection-led shopping.
Self-initiated concept
Independent design. Practical WordPress builds.
Clear websites.
Considered design.
Explore selected work
I’m Ahmed, a web designer building in WordPress and Elementor. I turn scattered content and dated websites into clear, considered experiences—built around what visitors need to do next.
Share your site or briefSelected work
Three concepts. Three different website problems.
02 / Architecture & interiors
Atelier NOMA
A considered studio presence, connecting selected projects, a clear service offer, and the next conversation.
Self-initiated concept
03 / Home services
FreshNest
A household-service concept that makes the offer, the options, and the quote path easy to find.
Self-initiated concept
All three are self-initiated concepts, not commissioned client work. The case studies show the design decisions, actual captures, and current limitations.
How I can help
Good design, with
a practical purpose.
For businesses that need a clearer website, a thoughtful redesign, or a design brought to life in WordPress.
Design & redesign
Turn the offer, content, and visual direction into pages people can follow.
- Page structure & content hierarchy
- Visual direction & page design
- Clear paths to enquiry
WordPress builds
Take an agreed direction into Elementor, with attention to the details between screen sizes.
- Elementor page implementation
- Responsive layout refinement
- Editing guidance & handoff
Selected shop projects
Give a focused catalogue the structure and presentation it needs to be browsed.
- WooCommerce page design
- Product & collection presentation
- Agreed shopping-flow scope
The working approach
Clear decisions.
At every step.
The pages, responsibilities, and review points should be clear before the full build begins.
Start with your brief- 01
Understand the job.
Review the current site or idea, the audience, the main action, and what needs to stay. Agree the scope and content responsibilities.
- 02
Find the right structure.
Define the pages, reading order, and visual direction. Review the important decisions before they spread across the site.
- 03
Design, build, refine.
Bring the direction into WordPress and Elementor. Review representative pages, then refine layouts for smaller screens.
- 04
Check the details.
Review agreed links, navigation, forms, and key flows. Confirm editing guidance and the boundaries of ongoing support.
Ahmed El Houdali / Independent web designer
The person behind the work
Hi, I’m Ahmed.
I care how it all
comes together.
The first impression matters. So does the service label, the mobile layout, and what happens after someone clicks.
My focus is on connecting those details: thoughtful design, a clear content structure, and a WordPress site that makes sense for the business behind it.
Find me on Upwork (opens in a new tab)Before we start
A little clarity.
Are these client projects?
No. The three featured projects are self-initiated concepts. They demonstrate design and implementation work, not paid engagements or measured business results. Each case study makes that context and its current limitations explicit.
Can you work with an existing website?
Yes, focused WordPress redesigns and page improvements fit this work. The first step is to review the existing site, identify what must be preserved, and agree the pages and functionality in scope.
What should I send, and what is included?
Start with your current URL or idea, what needs to change, and your timing. Content, images, review rounds, hosting, paid plugin licenses, and any ongoing support are agreed as part of the scope; they are not assumed to be included in every project.
Have a website in mind?
Let’s make
it clearer.
A new site, a redesign, or a page that needs a better direction. Start with what you have.
Share your site or brief (opens in a new tab)Opens my Upwork profile. Share your current site or idea, what needs to change, and your timing.